Crux Of The Story
- Apple stopped production of its expensive Vision Pro headset due to low demand and manufacturing issues.
- The company is working on developing a more cheap mixed-reality headgear, with a production target of up to four million units.
- Apple also intends to introduce an updated version of the Vision Pro with modest design modifications and enhanced features in the coming years.
Apple’s Vision Pro, an innovative headset that was released in early 2024, has reportedly ceased production due to limited demand and manufacturing issues. The device, priced at $3,499, was intended to transform the tech world but has failed to capture substantial customer attention.
As Reported By The Information, production began to decline in mid-2024, with Luxshare, Apple’s manufacturing partner, cutting output to 1,000 devices per day by October. By November, production had been totally ceased, since Apple had collected enough stock to match anticipated demand until 2025. It is said that Apple has between 500,000 and 600,000 devices on hand, with warehouses containing thousands of unassembled parts. This measure tries to prevent overproduction while satisfying demand for the coming year.
One of the most significant challenges for the Vision Pro has been its high price tag. The device, which costs $3,499, was advertised to computer aficionados as a “early-adopter product.” However, the lack of a robust content library and the expensive price drove off many potential purchasers. The headset’s low appeal, even among specialist groups, hampered its market penetration.
In response to these hurdles, Apple is apparently shifting its attention to create a more cheap mixed-reality headset. According to The Information, Apple aims to build up to four million units of this new, low-cost variant, which will appeal to a broader audience. This action indicates the company’s acknowledgment of the need for accessibility in the rapidly expanding mixed-reality market.
At the same time, Apple has not fully abandoned the Vision Pro. According to MacRumors, Apple may offer an updated version of the headset with modest design changes, a new M5 chip, and more functions. This update could arrive between late 2025 and early 2026, bringing enhancements without a major redesign.
The Vision Pro’s path has demonstrated the difficulty of introducing revolutionary technology to a market that may be unprepared for it, particularly where pricing and content availability are concerned. However, Apple’s shift to a more cheap mixed-reality device demonstrates the company’s dedication to fine-tuning its approach and satisfying customer demands. With these changes, Apple intends to succeed in the expanding mixed-reality space in the coming years.
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