It appears that Ubisoft is in a struggling position after the failures one after another. Firstly, Skull and Bones and now its recent ambitious Star Wars Outlaws. The company stated that the game failed to meet expectations. However, the company does not give the sales figures, but a report suggests that it has sold around 800k copies.
So, what is the potential outcome of Star Wars Outlaws’ failure? The game has led to a massive drop in Ubisoft’s share price, with the share price dropping to a low of nearly 11 years before 9.02€.
Significance of it: Ubisoft has struggled with share prices in the past few years, and Ubisoft share price has declined by around 86% in the past three years, as the last high was € 85.18 in Jan 2021.
Ubisoft share price dropped following the news that Star Wars Outlaws failed to meet expectations, falling to a low of €11.40. As a result, the stocks were closed on Wednesday; however, they were opened in an attempt to see an increase. Yet the results were even more depressing for the company as it dropped to a further low, surpassing the low of € 9.29 achieved in 2013.
The current Ubisoft stock price is 9.29€, but at one point, it was at 9.02€ . This clearly highlights that Ubisoft is having a hard time in its life since its games are not meeting people’s expectations and, therefore, are failing.
Ubisoft delayed Assassins’ Creed Shadows to Feb 2025 from November 2024 to counteract this difficult situation. Moreover, the team has made some positive changes in the game, such as reducing monetization by removing the season pass and releasing day one on Steam, a major shift in the franchise since previous games launched on the Ubisoft store at first.
Furthermore, the publisher said that the Assassins’ Creed Shadows delay was to make the game more polished with the extra time, so Ubisoft is trying to use all its resources to give a positive impression to its fans.
All of these are efforts to improve the company’s market value and get out of this trouble in stock price; however, the delay is initially a step back because the stock dropped further.
Yet, we believe that Ubisoft made a good move. These decisions will help the company’s value in the long run, and if they succeed with Assassin’s Creed Shadows, then the company will once again reach new heights in Share prices.
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